Series of seasonal posters / graphics
My plan is to make a series of posters that also work as graphics used for prints and illustrations for different purposes. The goal is not to make the most conventional type of visual advertising, but to instead build a positive, easily approachable character for the ECO2 project. I wish to tell a story and attract people’s interest by creating a visually appealing image for the project rather than trying to directly sell anything. The graphics depict a simple, stylished version of the city of Tampere, with colours, scenery and pictured events changing according to the season and currently ongoing environmental activities etc.
The graphics can naturally be used as advertisements in digital and print media, while also serving as illustrations in merchandise that could be sold to raise funds for the project. Due to the nature of the graphics, they are also well suited to be used by local companies in co-operation with ECO2 campaign. For example stores could sell environmentally friendly canvas bags with the campaign print as an alternative to plastic bags. The store could then either use the profits to invest in making their own business more sustainable, or to give the profit to support either the ECO2 campaign or some environmental charity. Similarly a coffee shop could serve their coffee from special mugs with the campaign print and decorate the shop windows with the similar posters for the duration of the campaign.
You can see a work in progress –type of wintery image I came up when planning the posters here. 
