These would be the 3 directions of the communication artifact, everybody can choose to develop one / two / three aspects. We will discuss it further tomorrow morning in class so that it will be clear to everybody.
Begin with the idea and then develop it further.
The idea is essential!
Quality over quantity! (Rather visualize and concentrate on a small part of the project, but do it as well and professional as possible!)
Tomorrow we will visit Demola, there you can ask further questions. Please note that Demola is the client, therefore even if the relationshp client-designer is not always clear enough, as designers is your responsibility to ask the right questions that improve your work! I will be always in class, so as you develop the project ask for directions, reviews, feedback.
OPTION 1 VISUAL IDENTITY / how they look (visualize few different solution that the Demola grop has proposed with a media of your choice: brochure, video, illustration, comics, site)
_ Development of the brand, how does it apply to different media, specification of the images to be used (directions: for young dynamic people) _ verbal/non verbal communication (directions and clear specifications about it) _ for instance, if illustration is the format you choose, then specify the type of illustrations used throughout the project.
OPTION 2 Virtual promotion (more technology oriented) / how they look? What is the concept? _ viral marketing proposals, strategies of communication (faceboook, twitter, mobile applications, viral marketing video) _ website skeleton (color uses, contents, type of communication used)
OPTION 3 The city environment / how they look _signals on the street, design, placement, maps, scenarios visualization.
I am sure the output will be brilliant!
Simona
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