the eco2 brief

Hello,

as during the las lesson it was explained, the brief (see an effective example here) is the tool that connects the clients´needs with the designer´s work.

Please, for next time, try to understand the people who will work in your group and start to browse around, make some research about ecology´s communication and their visual identity.
Familiarize more with the Demola project, visible from their website.
Try to come up with some abstract visual direction that you would like to explore.
An interesting project similar to the one that we will develop, has been done for Helsinki´s city by the communication agency experientia. (See the project here)

Use the same concepts used during last week´s exercise (no need to write them down, try to think about them and direct your thinking in this way, sketching them in your mind or your notebook). This will help to develop the communication strategy for Eco2.

_what are the feelings that visually you would like to communicate?
_what are the key words that you would like to include in the project? (minimalistic, innovative, simple, photographic, illustrative, infographical, straightforward, modern, classical... try to define it!)
_what kind of images (colours, photos or drawings) shall be used?
Suggestion: try to propose something modern, for the young target that we have!'

During next lesson we will go through this.
In the morning there will be some theory and project work, and the afternoon is reserved for Demola.
If you have any questions, get in touch!
Have a wonderful week!
Simona